Sticker materials: What are the most common materials and their uses?

Stickers can be confusing. Especially if you are new to the world of custom stickers, the amount of choice is often overwhelming. After all, all you wanted was a simple sticker. 

The choice you have is actually the beauty of going custom. It means you can print stickers that match your brand identity and needs without compromising. 

So we are here to help you achieve just that. Below, we answer one of the most important questions when it comes to custom stickers: which material is best for you? 

We have looked at the three most popular sticker materials to help you find your perfect match. Are you ready to learn more? Then let’s get started. 

  1. Vinyl: The all-rounder

Even if you are new to stickers, a white vinyl sticker is likely to be your first association. For good reason! Standard white vinyl stickers are versatile and resourceful. 

This is mainly due to their vinyl base and glossy laminate. It makes these stickers waterproof and scratch-resistant. Because of that, you can use vinyl stickers indoors and outdoors without damaging them. 

It is this flexibility that makes white vinyl stickers one of the most popular sticker options available. This is the perfect material for bumper stickers, product labels and logo stickers to hand out to customers or clients. 

  1. Effect materials: The eye-catcher

Do you want a sticker that has all the benefits of vinyl stickers, but stands out a little more? Then effect materials are the perfect choice for you. 

Just like the white material, they consist of vinyl, making them just as resistant. However, instead of a white base, they come in different effects. 

Have a look at this amazing range of effect vinyl stickers right here. You will find anything from metallic colors like gold and silver to glitter effects and fluorescent looks. 

These materials are ideal for branding a limited product edition or a new product launch. They also make great premium product labels or luxurious packaging add-ons. With these beauties, you are sure to catch consumers’ attention. 

  1. Paper: The eco-friendly choice

Stickers are traditionally associated with plastic. However, as many other industries, sticker printing is constantly exploring sustainable and eco-friendly options. 

This means you can easily find plastic-free stickers. These are mostly made from paper, which comes with a few minor drawbacks. Paper-based stickers and labels should mostly be used indoors, as they are not waterproof. 

They also do not last as long as their vinyl-based counterparts, but therefore, they completely decompose within a matter of 12 weeks. You can get sticking without leaving a negative mark on the environment. 

We love this option for compostable packaging and to spread the word about your sustainable brand and products. 

Now it is time for you to let your creativity run free and find your perfect material match. Let us know in the comments what it is going to be. If you have any more tips around custom stickers you would like to share, or any questions, then please let us know in the comment section below. 

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