Twelve Lessons in Smart Beauty Shopping

Choosing a new beauty product is an exciting, rewarding process. Many of us, including me, buy a new lipstick or moisturizer as a reward. How many times have you bought a lip-gloss to treat yourself for a weeklong abstinence from some of life’s guilty pleasures (such as ice cream, booze, bickering with in-laws, online gaming, eBay hunting, or too much impulse shopping)? I cannot count how many pretty rose lippies I have collected this way.

Each one is like a badge of honor, and I cherish them. Yet all this excitement and pleasure of finding another age-delaying magic potion can get slashed by the disappointment caused by yet another shattered hope.

The shimmery rose lipstick may leave lips dry; the flowery-smelling, green tea–loaded lotion ignites a constellation of pimples right in the middle of a cheek; the sexy, powdery scent of a “most wanted” fragrance will send you (and a few dozen passengers in a subway train) sneezing and wiping away tears. You lost money since you cannot find the receipt to return the irksome stuff.

Besides, who has the time and courage to face the sleek cunning of a salesperson who hates to lose her commission? The truth is, beauty doesn’t come in a bottle, and even if it does, choosing what’s right for you is not easy. But there are ways to take perfectly good care of your skin.

In this chapter, you will find twelve lessons that will help you become a Smart Green Beauty Expert, the good judge of ingredients and aficionado of textures who won’t ever get waylaid with false claims or ineffective “snake oil” products; who won’t “lemming” the latest celebrity must-have; and who will spend money wisely and remain cool under the heavy artillery of salespeople.

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More importantly, when you’re a Smart Green Beauty Expert, your priorities will be sorted out, which will allow you to treat the avalanche of beauty information with healthy skepticism.

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