Tips for building profitable business relationships for the workshop

The workshop has ceased to be a repair ‘center’ to become a repair ‘business’. Thus, the person in charge of the workshop has also become a manager of a business. And as such, commercial relations are one more element in the day to day of the workshop. In this way, the relationship with distributors, representatives of component manufacturers, fleet managers, private customers… are other aspects to take into account on the daily agenda.

Therefore, it is worth not losing sight of 7 basic tips that help build business relationships.

  1. Be extremely organized

Check your schedule and methodically organize your daily route. Being clear about your objectives will help you organize your day to day and prioritize the tasks that require it at all times (a meeting, a visit…).

  1. Use time responsibly

Your time is money, so don’t waste it. Make the most of it and avoid meetings or appointments that do not add value to you. Likewise, whenever you have an appointment, always arrive at the agreed time and also be respectful of the time of others.

  1. Speak their language

In B2B relationships (between companies) it is easier for the parties to speak the same language. Even in some relationships with the client (B2C) a similar relationship can also occur. However, in B2C where the client is an individual, he usually feels inferior in the workshop. Therefore, showing empathy and knowing their needs are important to build relationships of trust, in which customers feel that the workshop speaks their own language. Don’t forget, giving occasional hampers can enhance emotional connection.

  1. Discover the “pain points”

Automotive technology is constantly evolving. Problems arise in the workshop that seem to have no answer or, what is worse, they seem easy to solve and in reality they are not. Another ‘public’ to attend to in the workshop is our own staff, who have their own challenges and the workshop manager must know in order to put at their disposal everything necessary so that they can overcome.

  1. Be patient and persistent

Good relationships take time to cultivate. You cannot reap what you do not sow. Maintain a constant presence and a constant value. If you maintain a predictable plan, you will be able to anticipate, something that will be beneficial to structure meetings, training…

  1. Remember the 80/20 rule

80% of your business comes from 20% of your customers. Structure your day to dedicate time to important matters. Make sure your best customers know that you value them. Avoid as much as possible that 20% of your clients do not steal 80% of your time.

  1. Keep learning. Keep teaching.

Never stop learning, growing and adapting. Recycling your knowledge is essential to continue advancing in your business. Do not miss any opportunity to continue training and put into practice everything you have learned and teach your team everything that affects their work and will improve it. In addition, your training will allow you to learn first-hand the needs of the market and gradually adapt your business (and the training of your professionals) to those needs.

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